THE SINGLETON & PARTNERS TEAM
Renee Singleton
Title: CEO / President
Education: B.A. in Business Administration
Strengths: Leadership in Creative Services, Strategic Planning, Media Management and Event Coordination
Relevant Experience: Ohio Mental Health & Addiction Services, Ohio Department of Health, Case Western Reserve, The Cleveland Museum of Art
With more than 30 years of experience in developing groundbreaking behavioral change marketing campaigns, Renee is a dynamic leader known for creating strategies that engage diverse audiences and deliver impressive, measurable results. Her expertise in crafting innovative, impactful campaigns has earned her recognition as one of Cleveland’s top leaders, doers, and idea generators, as she has been named to the Cleveland 500 for three consecutive years. Additionally, she has been recognized as one of Crain’s Notable Marketing Executives.
Throughout her distinguished career, Renee has successfully led numerous state public health campaigns, tailoring media strategies to connect with a wide range of populations, including niche groups like the LGBTQIA+ community. Her leadership shines in managing large-scale projects, where she excels at aligning teams, timelines, and resources to ensure every campaign meets its objectives and is delivered on time and within budget.
Renee's collaborative approach is a cornerstone of her success. She works closely with clients to ensure that every campaign reflects their unique goals and values. As our internal campaign supervisor, she provides invaluable strategic guidance and ensures that each project runs smoothly from inception to completion. Her extensive experience in creative services, strategic planning, media management, and event coordination allows her to offer crucial expertise in pre-campaign research, demographic analysis, audience insights, media recommendations, and creative development.
Always staying ahead of emerging trends, Renee continuously refines her expertise in consumer research, segmentation, brand strategy, and media planning, ensuring her campaigns consistently deliver exceptional, measurable outcomes.
Joyce Brown
Title: Vice President/Media Director
Education: B.A. in Business Admin
Strengths: Leadership in Strategic Planning and Media Management
Relevant Experience: Ohio Mental Health & Addiction Services, Case Western Reserve, The Cleveland Museum of Art
Ask Joyce, and she'll tell you: every successful campaign starts with solid research. With her extensive background in media management, including serving as the key liaison between Singleton & Partners and the Ohio Dept. of Health, she's led more than 200 behavioral change marketing initiatives.
Joyce combines first, second, and third-party data working closely with clients to identify target audiences and craft the most effective media strategies and platforms to hit campaign goals.
As our go-to media expert, she’s in charge of all paid media recommendations and negotiations. She’s always focused on maximizing impressions, securing added value from vendors, and, of course, hitting our clients' key performance indicators (KPIs).
With her deep expertise in market research, media planning, and post-campaign analysis, Joyce has delivered exceptional results for high-profile clients like Ohio Mental Health & Addiction Services, Case Western Reserve, and the Cleveland Museum of Art, to name a few.
Joyce will be your primary point of contact for all media management needs.
Darla Dackiewicz
Title: Senior Media Buyer
Education: Master of Arts, Dual B.A. in Mass Communications (Advertising) and English
Strengths: Leadership in Strategic Planning and Media Management
Relevant Experience: Ohio Department of Insurance, Department of Education and Workforce, Ohio Department of Aging, The Cleveland Museum of Art
With extensive experience in media management, Darla has worked with a variety of organizations, including the Ohio Department of Mental Health & Addiction Services, Ohio Department of Insurance, Department of Education and Workforce, Ohio Department of Aging, and the Cleveland Museum of Art.
Darla is an expert at creating innovative out-of-the-box media strategies that help pinpoint target audiences and identify the most effective media platforms. She utilizes various digital media platforms and integrates videos in her plans to reach the intended target audiences. Her expertise is in broadcast media, placing millions of dollars in radio, TV, and cable annually.
She’s a firm believer in the power of research, always diving into pre-campaign insights, analyzing audience media habits, and coordinating recommendations for the ideal ad platforms. On top of that, Darla excels at strategically planning, negotiating budgets, managing vendor deliverables, and approving media plans—every time aiming to get that extra “over and above” value for our clients.
You can count on Darla to keep everything running smoothly, ensuring accurate media postings, leading analytics and benchmarking efforts, and providing in-depth performance reports. Her vast experience in media planning and buying has given her the recognition amongst her peers and in the industry as one of the best.
Allea Stefan
Title: Media Planner
Education: Certification in Radio, TV Broadcasting and Social Media Management. (Currently Pursuing a B.A. in Business Administration and Digital Marketing)
Strengths: Leadership in Strategic Planning, Media Management, and Event Coordination
Relevant Experience: Ohio Department of Mental Health and Addiction Services, Cleveland Museum of Art, Case Western Reserve University
Allea has deep expertise in negotiating advertising space across print, radio, TV, billboards, and online platforms. As a media buyer, she is well-versed in placing digital media, including social, CTV, streaming, and non-traditional.
Allea is passionate about digging into market research to pinpoint the right medium and placement for every campaign, making sure it connects with the right audience most effectively.
By analyzing demographic data through mathematical formulas, Allea tailors each campaign to meet her client’s unique goals, all while keeping an eye on costs and working within the set budget. She also sets up benchmarks to track progress and closely monitors Marjorie™ to keep everything on track.
With years of experience managing full-scale campaigns for organizations like the Ohio Department of Mental Health and Addiction Services, Cleveland Museum of Art, and Case Western Reserve University, Allea is ready to leverage her deep skillset to make your campaign a success.
Kandace Jackson
Title: Production Manager
Education: Horizon Award for Leadership
Strength: Leadership in Creative Services, Strategic Planning, and Event Coordination
Relevant Experience: Ohio Department of Health and Donate Life Ohio
As our Production Project Manager, Kandace is responsible for overseeing all aspects of production related to projects, including production and promotions.
Kandace sets deadlines, assigns tasks, and monitors progress, providing regular updates to team members on the status of each project. She also coordinates with various departments to make sure every project component is completed to meet client needs.
Kandace works closely with clients to ensure that deliverables stay within the agreed scope and budget. She tracks production progress, identifies potential delays, and ensures adherence to quality standards and procedures. She is also committed to implementing process improvements that enhance efficiency and reduce costs.
Before joining Singleton & Partners, Kandace spent 9 years in banking as an Escalation Supervisor / Complaint Resolution Specialist. This highlights her ability to provide high-level customer service while overseeing multiple projects. During her tenure, she won many awards, including Employee of the Year and Horizon Award for Leadership.
With Kandace, tight deadlines are never an issue, as she is adept at keeping everything moving smoothly as planned.
Caroline Hilber
Title: Graphic Designer
Strengths: Leadership in Creative Services
Relevant Experience: Ohio Department of Mental Health and Addiction Services, Ohio Department of Health, Ohio Department of Job and Family Services, Ohio Department of Insurance, Ohio Department of Education, Ohio Lottery, TourismOhio
Caroline is a passionate creative who brings ideas to life through compelling visual storytelling. With a keen eye for design, she crafts dynamic motion graphics, video storyboards, and stunning visual layouts that captivate, inform, and inspire audiences. Whether for print, OOH, or online media, Caroline ensures that every piece is polished, powerful, and ready to make an impact.
Her experience spans across diverse industries, where she’s created everything from engaging social media toolkits and media resource guides to impactful brochures, billboards, direct mail, and digital ads.
Caroline’s work has helped elevate the brands of organizations like the Ohio Department of Mental Health and Addiction Services, Ohio Department of Health, Ohio Department of Job and Family Services, Ohio Department of Insurance, Ohio Department of Education, Ohio Lottery, TourismOhio, and more, leaving a lasting impression on communities and audiences alike.
Chris Webb
Title: Creative Director
Education: Master of Arts, Dual B.A. in Mass Communications (Advertising) and English
Strengths: Visual storytelling, filmmaking and content creation
Relevant experience: Cleveland Museum of Art, Ohio Department of Health, and Donate Life Ohio
Relevant Experience: Chris Webb is an Emmy, Promax, Webby, award-winning filmmaker, creator, and journalist. Chris headed up the Cleveland Museum of Art, New Black Vanguard, as the Creative Director, which won him as well as the Cleveland Museum of Art, a national Telly Award.
Chris has worked as a Creative Director on a wide range of campaigns including Donate Life Ohio, Hear Her (ODH), Picturing Motherhood Now (CMA), Alcohol Misuse (OMHAS), Help Me Grow (ODH), and Smoke Reduction During Pregnancy (ODH).
A graduate of the California Institute of the Arts, Chris has had his work featured on HBO, MTV, the Tribeca Film Institute, and other national channels.
In the advertising realm, Chris worked on national ad and promotional campaigns for the Essence Film Festival, the National Civil Rights Museum, Children's National Hospital, and The White House.
His unique artistry blends storytelling, filmmaking, and visual poetry to create impactful content that resonates locally and globally. Chris is also a contributor at WKYC-3 (Channel 3 Cleveland), where he utilizes his unique approach to highlight important local stories.
Katarina Partika
Title: Audio/Visual Technician
Education: B.F.A. in Film and Media Art
Strengths: Leadership in Creative Services
Relevant Experience: Ohio Department of Health and Donate Life Ohio
Katarina is an integral member of our Creative Services department, bringing a wide range of expertise in modern media. As a graduate in Film and Media Art, she's the one behind the scenes, creating visually stunning and engaging video content. From shooting and editing raw footage to applying post-production magic, she brings ideas to life and ensures the final product aligns with the client's goals.
Katarina is also skilled at making sure all the elements flow smoothly, with seamless transitions, perfect audio sync, and a visually consistent story. Katarina knows how to use an array of creative techniques – from cuts and transitions to overlays and effects- to keep viewers hooked. She’s a pro with tools like Adobe Premiere Pro, Illustrator, and InDesign and always stays on top of the latest trends and techniques in video editing, ensuring that the content is always fresh.
As our Audio / Visual Technician, she works with the Creative Director in producing high-quality productions. Her work included a short film which won Best Production Design at Cleveland State University, was a finalist for Best Area Film at Youngstown International Film Festival, and was accepted into Cleveland’s Short. Sweet. Film Festival.
Tonya Block
Title: Project Manager
Education: MA in Social Work
Strengths: Leadership in Strategic Planning
Relevant Experience: 30+ years in Public Health and Behavioral Health Services
Tonya brings a wealth of experience to the team, having spent many years as a highly skilled project manager before joining us full-time. In her role, she is responsible for the seamless planning, organization, and oversight of complex projects, ensuring they are completed on time, within budget, and in strict alignment with the defined scope of work. Her exceptional leadership and strategic management ensure that every project meets the highest standards of success.
Tonya has been the Project Manager for the following campaigns: The Department of Education’s Career Technical Education Program, Ohio Mental Health and Addiction Services Alcohol Misuse, and Ohio Means Jobs – Built Environment Collaborative, in partnership with Falls & Co. Her experience with behavioral change programs provides her with a unique insight to managing similar marketing programs outlined in this RFP.
Prior to joining Singleton & Partners, Tonya worked in Public Health for 32 years overseeing a variety of programs including WIC, Teen Pregnancy Prevention, Bureau for Children with Medical Handicaps, Ohio Breast and Cervical Cancer Project, and Chronic Disease Prevention, until retiring from Summit County Public Health in 2022 as the Assistant Health Commissioner where she oversaw the Divisions of Nursing, Community Health, and Environmental Health.
Her education and experience make her an ideal fit for the role of Project Manager for OHMAS.